In a nutshell, the two main types of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, Search engine optimization stands for search engine optimization and it’s all about getting your site to rank as much as possible with search engines. Back to the two types of Search engine optimization:
On-page, also referred to as on-site seo. Off-page, also called off-site. This article focuses on off-page SEO. However, just which means you know, on-page SEO is primarily concerning the key keyphrases placed on the pages of the site. For example, a lawyer’s home page key search phrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results originate from off-page SEO which boils down to acquiring many and-quality links to your web page. These links are called backlinks. The main factor that improves your rankings with the search engines will be the number and excellence of links to your website.
How to get those inbound links to your lawyer website? There are 3 main techniques for getting inbound links:
* attract them;
* go and get them; and
* create one-way backlinks yourself.
* Attracting backlinks
You need to create a reason inside your website for another website or blog to need to link to your web page. The best way to accomplish this is create content that folks will like. Content can be written, audio, images, and video. Lawyers have a very good opportunity attracting links because they have specialized knowledge that individuals have to know about. Therefore, writing in-depth about your practice area will likely attract links. Make sure the titles of your content are compelling and avoid writing a lot of in legal language. It may be informative, but it’s not compelling.
Go and acquire inbound links through link exchanges – A well known method for acquiring inbound links is trading links with some other lawyers. Type “lawyer link exchange” and you’ll get an abundance of law firm websites prepared to exchange links. There’s a pretty good debate within the SEO community right now about how effective link exchanges are. In my experience backlinks as a result of link exchanges are still valuable and definately will improve your search engine rankings. Link exchanges are false votes of popularity to get a website (the thought behind using links as being a ranking criterion); however, it’s not necessarily the case. Lawyers listing other lawyers can become a service for individuals needing a legal representative in another location. After the day, within my knowledge of my websites, link exchanging works.
Create one-way backlinks yourself. One-way links are the types in which you don’t reciprocate a hyperlink. You can create one-way backlinks in 4 ways:
* Write and publish articles online;
* Comment on blogs that don’t have a no-follow tag;
* Social bookmark your website; and
* List your lawyer website with online directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a great example. Should you look at the bottom of the article you’re reading, you’ll see a brief bio or resource box. In that box I placed two links. EzineArticles.com (and a lot of the hundreds of article directory sites online) permit two links to your site of your choice (that suit in the terms, lawyer websites are permitted). The hassle with writing and publishing articles could it be takes a long time. If you don’t like writing, then it’s a chore. Element of great SEO for lawyers is doing it fast and efficient. Nevertheless, most lawyers can write so publishing online isn’t too onerous.
Comment on blogs that don’t use a no-follow tag – Without getting technical, perform a search for blogs that don’t have no-follow tag within the comments and you’ll find many. No-follow tags are website coding making the hyperlink invisible to look engines and thus useless for SEO purposes to you. Go these non no-follow commenting blogs and then leave comments with links in your site. Only go to sites related to your web page.
Social bookmarking your site – There are dozens, or even hundreds of social bookmarking websites. It’ s best if you have someone at another IP address bookmark your web site. Don’t have a similar person repeatedly bookmark your web site and don’t you bookmark your web site.
List your lawyer website with online directories – You will find at least spanning a thousand online directories. When you list your site within a particular category, you receive a link to your website.
Disadvantage to creating your personal one-way links – The downside to creating your own one-way links is that it’s very time-consuming work. Writing and publishing an excellent article will take time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your web site on a large number of social bookmarking sites will take time. Registering and listing your law firm’s site with one thousand online directory takes lots of time. Don’t get me wrong, this is the way SEO for lawyers is done. It’s worth the cost inside the long-run because those links give your web site online search engine ranking power indefinitely.